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Based on research we have conducted with our donors, we have compiled information to help you effectively promote your project.
1. Make the project title clear, concise, and descriptive
Convey what your project is doing in one sentence, including:
- Who are your beneficiaries
- How are you benefiting them?
- Where is the project located?
Please do not use acronyms, and do use simple English.
Examples:
- Good Title: "Restore eyesight to 500 Nepalese villagers"
- Good Title: "Build a worm compost for 10 villages in India"
- Bad Title: "Protect the environment"
- Bad Title: "Promote women's rights"
2. Tell donors about the impact their funds will have
Enabling donors to understand the impact of their contributions is very important. The Project Entry (PE) system now requires you to provide "donation options" that illustrate for donors the impact different levels of funding will have on a project. They show how contributions will be used, and demonstrate expected project outcomes. Provide at least three examples of how different dollar amounts will help "X" number of beneficiaries. Donation options must be at least $10, since this is the smallest amount a donor can contribute through GlobalGiving.
Examples:
- For $12, eyesight can be restored in one eye.
- $1100 will educate 25 women
- $5000 will buy 6500 acres of land
- $300 will provide clean water for 50 villagers.
3. Use photographs to tell your story
- Use expressive, high resolution (300 dots per inch or "DPI") photographs.
- Show the beneficiaries of your project or what the project does
- Show people's eyes and faces, if possible and relevant
Examples:
Good images:
Eye Exams (below left) — This picture shows a doctor examining the eyes of patients in the Himalayas. It is a close-up, and shows exactly what the project does.
Girl at Chalkboard (below right) — Clear, close-up, and depicts a specific project. The bright colors also are very good.
Bad images:
River (below left) — This picture is too far away, and does not depict a specific project. If it were a project about cleaning a river, it would be better to show a close-up, or a person clearing trash from a river.
Man at Computer (below right) — This picture is taken from the wrong angle: it should show part of the man's face. Also, the photo does not communicate what the project is about.
4. Make sure your project description is easy to understand.
We have heard from donors that the project description is the most important information on the GlobalGiving website, and should provide a clear understanding of what the project is doing and the specific impact of the donation.
- Use short but complete sentences and correct grammar (we can check your grammar for you — let us know if you need our help!)
- What is the situation? What challenge are you trying to solve?
- Be as specific as possible about the impact of the project — How many people will you help? Where are they located?
Examples:
Good project description:
500 Nepalese villagers in the Patan and Bhaktapur villages of the Katmandu valley will receive free cataract surgery performed by trained surgeons. Using donated instruments, supplies, and labor, doctors are able to treat up to 50 patients a day. With sight restored, peoples' productivity increases and entire families and communities are positively impacted.
Bad project description:
Economic development will create better communities. Resource management through control groups. Tourism with local projects.
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